NC Courage × The Gaygency · 2027 Merch Collab
You asked for local artists with a following big enough to matter, ideally already connected to an organisation you work with. Here are eleven, ranked by reach and checked at source. But the first thing worth knowing is that the club ran a local artist series in 2023 with Raleigh muralist Taylor White, and in 2024 put a player and a local artist together on Pride cleats that raised money for the LGBT Center of Raleigh. This is a revival, not a first attempt.
Follower count is the weakest predictor of whether a merch drop sells. The best evidence sits eighteen miles from your stadium: the Carolina Hurricanes' Black Excellence jersey, designed by NC artist Mike Jones, sold out in thirty minutes and the tees went in thirty-two. Jones has 9,613 Instagram followers. The engine was the Canes' own fanbase, not his feed.
The Triangle also just does not have a large-following visual artist. The biggest is a gallery abstract painter with no product history. Every artist here with real sports-merch credentials sits between 6,000 and 10,000 followers. If the club holds reach as the hard filter, it will filter out everyone who has actually done this before.
The more useful bar, and the one we would recommend: 10,000 to 100,000 followers, at least 60% of the audience in the Triangle, engagement above 3%, and evidence they have sold out a product before. Then let the club's own channels supply the reach, which is exactly how the Hurricanes jersey worked.
Each solves a different problem. The first two are the answer to the question as asked; the third is the answer if the programme is LGBTQ+-led.
Has already designed a professional soccer scarf, and a jersey that sold out in half an hour. Raleigh native, raised in Apex.
Designed the Durham Bulls' on-field kit three seasons running. Opening a Durham studio this summer that produces merch in-house.
Drew the Hurricanes' first Pride jersey. Works with both the Durham and Raleigh LGBTQ+ centres.
13K, and she already lists the Courage as a client. Ask internally whether the 2023 series gave her first refusal.
The rarest credential in this search, and the one that most reduces risk. Four people in the Carolinas have put artwork on official pro team product and seen it sell.
@mikejonesnc · 9,613 Instagram · no TikTok
The most decorated sports-merch designer in the Carolinas, and he has already designed a professional soccer scarf. Grew up in Apex, five miles from the stadium, and has said publicly that working with hometown teams was the goal.

@gabegets · 6,700 Instagram · gabegets.com
The only person on this list who can design the thing and manufacture it. His follower count badly understates him: he built DURM into Durham's defining streetwear brand over seven years and 54 collections.

@___chelsea.rose___ 1,704 · @chelseamato 1,658 · chelseaamato.com
The strategically correct name, and the one whose reach is the problem. She designed the Carolina Hurricanes' first-ever Pride jersey in 2024. In her words to the NHL: "The opportunity to meld queerness and sports sounded right up my alley."
@seanorock · 8,041 Instagram · seanorock.com
Nobody else combines this much Triangle sport with this much Town of Cary. Visit Raleigh calls him "perhaps the most prolific mural painter in the Raleigh area."
Identity here is only stated where the artist said it in their own words, or a credible third party did. The pattern worth knowing before you read: in this market, reach and verified queer identity barely overlap.
@gemynii · 15K Instagram · gemynii.com
The highest verified-queer following in the Triangle. Bold abstract portraits centring Black femmes, plus a DJ and curatorial practice. Her own bio describes the work as seen "through the lense of a fat black queer femme."
@irisgottlieb · 13K Instagram · irisgottlieb.com
The most brand-fluent queer artist in the market, by a distance. Author-illustrator of Seeing Gender and Seeing Science. If the club wants someone who already knows how a licensing deal works, this is the one.
@the_tinyfire · 10K Instagram · thetinyfire.com
The best combination of real reach and verified queer identity available locally. Fine-line botanical and ritual illustration, Southern-gothic symbolism. The linework would carry beautifully on a scarf.
@unbirthday.ink · 15K Instagram
Tied for the largest verified-LGBTQ+ following here. Kawaii and neo-traditional tattooing plus digital art, bright and bold, with a BFA in new media and design from UNCG behind it.
@wutangmcdougal · 2,772 Instagram
Illustration and graphic design in flat, figure-forward 1980s colour. Their own bio reads "BLACK queer art activist."
@fartworks · 965 Instagram · freddiebellart.com
Bold, flat, pattern-driven abstraction built from grids, cones and repeated shape. Of everyone here, this is the work that would translate most directly onto fabric.
If reach genuinely is the priority, these are the numbers. Every one involves a trade: distance, no product history, or no connection to anything the club touches.
@jeks_nc · 94K Instagram · jeksone.com
By far the largest audience of any artist in North Carolina. Hyper-realistic aerosol portrait murals, self-taught graffiti writer since the late nineties, work across the US, Canada, Colombia and Croatia.
@jasoncraighead · 42K Instagram
The largest following of any artist actually based in the Triangle, and it is not close. Large-scale gestural abstraction in acrylic, graphite, oil pastel and torn paper.
@windyoconnorofficial 76K · @shopwindyoconnor 33K
The only artist in the state who has already solved manufacturing, licensing and direct-to-consumer. She sells large silk scarves today, alongside apparel, wallpaper, pillows and prints, from her own storefront at Camp North End.
@taylorwhitestudio · 13K Instagram · taylorwhite.art
The safest, best-evidenced pick in the Triangle. Second-largest local following, a working relationship with the club already, and an existing body of women's soccer work.
Ranked by how direct the connection is. Two of these run through your own ownership group.
| Artist | Reach | The connection | How direct |
|---|---|---|---|
| Taylor White | 13K | Lists the NC Courage as a client; commissioned by you in 2023 at the jersey launch with Merz Aesthetics; painted the 2019 women's soccer mural featuring Courage players | The club itself |
| Gabriel Eng-Goetz | 6,700 | Designed Durham Bulls on-field uniforms three seasons. Capitol Broadcasting owns the Bulls and co-owns the Courage, and published its own feature on him | Your ownership group |
| Jason Craighead | 42K | Work held in Capitol Broadcasting's permanent collection; City of Raleigh collection; Raleigh Arts Commission member | Your ownership group |
| Chelsea Amato | 1,704 | Ongoing client of the LGBTQ Center of Durham; her Edge of Urge Pride shirt benefited the LGBT Center of Raleigh, the org you are fundraising for right now | Two partner orgs |
| Sean Kernick | 8,041 | Town of Cary: Koka Booth Amphitheatre 25th anniversary mural, downtown Cary "All Aboard!" with Cary Visual Art, Cary High School. Your stadium is a Town of Cary facility | Your venue's owner |
| Iris Gottlieb | 13K | "Queer Leaders of Chapel Hill" Chapel Hill Transit bus wrap, 2024 | Regional public art |
| Kelly Schrader | 4,106 | Founded Pop-Swap, a queer market sponsored by the LGBTQ Center of Durham; Community Arts Coordinator at the United Arts Council of Raleigh and Wake County; shirt design for their advocacy campaign; Dix Park map; Chapel Hill Transit | Partner org, and an institution |
| Freddie Bell | 965 | Murals at the North Carolina Museum of Art, Durham and Chapel Hill | Regional institutions |
Nike's exclusivity covers the on-field kit only. Tees, hoodies, scarves, headwear and accessories are open, and your store already sells non-Nike collab product.
| Club | Artist | What happened |
|---|---|---|
| Carolina Hurricanes | Mike Jones, 2024 | Black Excellence jersey. Tees sold out in 32 minutes. Proceeds to Durham Success Summit |
| Carolina Hurricanes | Chelsea Amato, 2024 | First Pride jersey. Their VP of Marketing: "It was important that we partnered with a local artist that could authentically tell their story as a member of the community" |
| Durham Bulls | Gabriel Eng-Goetz, 2016-18 | Actual on-field uniforms, three seasons. All 37 game-worn jerseys auctioned for the Durham Bulls Youth Athletic League |
| Washington Spirit | Domo Wells, 2024 onward | Made her Creative Director rather than doing a one-off. Result: NWSL Club Retail MVP, in-venue sales up 12.4%, and she now designs for all 16 clubs |
| Kansas City Current | Jade Nico, 2026 | "Play With Pride" artist series with a queer local artist, proceeds via United Way of Greater Kansas City. You already partner with United Way of North Carolina |
| San Diego Wave | Sew Loka, 2025 | Local-maker capsule sold online and in the team store, plus a one-off jacket auctioned for a community partner. Launched at the artist's own shop |
| San Jose Sharks | Open call, 2026-27 | $5,000 flat fee covering jerseys, merch, digital and gameday. The only publicly disclosed artist fee in North American pro sports |
There is no published rate card for artist commissions in pro sports, so this is built bottom-up from creative-industry rates rather than benchmarked against a disclosed comparable. That is worth telling the club plainly: they are not negotiating against a market price.
| Line | Range | Note |
|---|---|---|
| Artist design fee, 1 to 3 designs | $2,500 to $7,500 | Anchored to the Sharks' disclosed $5,000 |
| Or a royalty instead | 5 to 10% of wholesale | Specify the base. 5% of retail pays roughly double 5% of wholesale |
| Sample plus a 50 to 100 unit first run | $300 to $900 | Or print on demand at $9 to $14 a shirt to test demand first |
| Product photography | $700 to $1,500 | Small shoot |
| Matchday appearance | $500 to $1,500 | |
| Contract review | $300 to $1,200 | The AIGA standard agreement keeps this at the low end |
| One collaboration, all in | $4,800 to $13,600 | Excluding bulk inventory |
| A three-artist season series | $12,000 to $30,000 | Photography and legal shared across the three |
The NWSL is reportedly planning its earliest season start in league history ahead of the 2027 World Cup, so this compresses rather than relaxes. Working backwards: define the programme and publish an open call in September and October 2026, shortlist and vet in November with any charity partner confirmed in writing, contract in December, design January to February 2027, samples and production in March, then drop across the season.
Three things we would tell them not to do. Do not run a fan design contest, which is spec work and AIGA has a formal position against it; use a paid open call instead. Do not name a community beneficiary before that organisation has countersigned, which is the mistake that generated an avoidable story for the Ottawa Senators in January. And do not buy a single design when the evidence says buy a relationship: the Washington Spirit's retail turnaround came from making their artist a creative director, not from a one-off.
72,000 followers and a name one word away from your incumbent. He is based in Richmond, Virginia, and is a different person entirely. Anyone searching "Taylor White artist" will hit him.
Verified Black, trans and queer, with excellent branding work including the Town of Chapel Hill and Carrboro Juneteenth logo. Now based in Queens, New York. The Orange County Arts Commission directory still lists them in Efland; that listing is stale. Do not describe them as local.
All four surface in queer-adjacent contexts and none has stated an LGBTQ+ identity publicly. Schrader is the most consequential: they founded a queer market sponsored by the LGBTQ Center of Durham, run a Queer Art Club at the NC Museum of Art, use they/them, and have the strongest apparel résumé of anyone in this research. Two independent research passes still found no first-person statement. That is one email, not an assumption. Bender's public record points the other way, and Max Dowdle is described as half of a husband-and-wife team, where the queer content in their joint piece comes from Morrow Dowdle's poem.
All four are verified LGBTQ+ and locally significant. Debbie is primarily a jazz musician, Hema Gaia works in installation and performance, Kirby is a performance artist despite an ArtPrize grand prize, and Morrow Dowdle is a poet rather than a visual artist. None has a 2D body of work that would carry onto a garment.
The highest-value lists in this search are unpublished: "bell. a zine, Queer Art with a Southern Heart" from the LGBTQ Center of Durham (2019 and 2021), The Carrack's 2014 "Southerners: Queer Identified Artists" show, and Pleiades' 2019 "Queer Lens". Each would be dense with exactly the right people. The Carrack and Pleiades have both closed. One email to the LGBTQ Center of Durham likely recovers the first.
Every follower count on this page was read at source on August 5, 2026, not taken from a directory or an agent's summary. Instagram rounds above 10,000 and reports exact figures below it, which is why some numbers are precise and some are not. Where a count could not be retrieved it is left out rather than estimated.
Identity is only stated where the artist said it themselves or a credible third party did, and the source is named on the card. Pronouns alone are not treated as proof, subject matter is not treated as proof, and showing at a Pride event is not treated as proof. Four artists who could easily have been assumed queer are listed in the ruled-out section for exactly that reason.
TikTok is a non-factor for this cohort. Taylor White, Gabriel Eng-Goetz, Mike Jones and Windy O'Connor have no TikTok account at all; the rest are under 2,000. If TikTok reach matters, no Triangle artist delivers it and that would need a different kind of partner.
One thing to ask internally before pitching. The club's 2023 announcement was headlined "Courage announce local artist series," which suggests Taylor White's commission opened a series rather than standing alone. We could not retrieve the article body or find a public record of a second artist. Worth confirming whether the series continued and whether she holds any right of first refusal.
Companion document. Whoever draws the artwork, somebody has to print it. The LGBTQ+ apparel and merch partner roster covers the production side: 27 businesses within 100 miles, including the only NGLCC-certified LGBTQ+-owned apparel company in the Triangle.