NC Courage × The Gaygency · 2027 Merch Collab

You have done this twice already.

You asked for local artists with a following big enough to matter, ideally already connected to an organisation you work with. Here are eleven, ranked by reach and checked at source. But the first thing worth knowing is that the club ran a local artist series in 2023 with Raleigh muralist Taylor White, and in 2024 put a player and a local artist together on Pride cleats that raised money for the LGBT Center of Raleigh. This is a revival, not a first attempt.

Verified August 5, 2026 · Prepared by The Gaygency
11 artists shortlisted 4 have designed for a pro sports team 6 verified LGBTQ+ Every follower count read at source, Aug 5

One thing to push back on gently

Follower count is the weakest predictor of whether a merch drop sells. The best evidence sits eighteen miles from your stadium: the Carolina Hurricanes' Black Excellence jersey, designed by NC artist Mike Jones, sold out in thirty minutes and the tees went in thirty-two. Jones has 9,613 Instagram followers. The engine was the Canes' own fanbase, not his feed.

The Triangle also just does not have a large-following visual artist. The biggest is a gallery abstract painter with no product history. Every artist here with real sports-merch credentials sits between 6,000 and 10,000 followers. If the club holds reach as the hard filter, it will filter out everyone who has actually done this before.

The more useful bar, and the one we would recommend: 10,000 to 100,000 followers, at least 60% of the audience in the Triangle, engagement above 3%, and evidence they have sold out a product before. Then let the club's own channels supply the reach, which is exactly how the Hurricanes jersey worked.

If you only call three

Each solves a different problem. The first two are the answer to the question as asked; the third is the answer if the programme is LGBTQ+-led.

Proven on product

Mike Jones

Has already designed a professional soccer scarf, and a jersey that sold out in half an hour. Raleigh native, raised in Apex.

Can also make it

Gabriel Eng-Goetz

Designed the Durham Bulls' on-field kit three seasons running. Opening a Durham studio this summer that produces merch in-house.

LGBTQ+ and aligned

Chelsea Amato

Drew the Hurricanes' first Pride jersey. Works with both the Durham and Raleigh LGBTQ+ centres.

The incumbent

Taylor White

13K, and she already lists the Courage as a client. Ask internally whether the 2023 series gave her first refusal.

Tier 1

Already proven on professional sports merchandise

The rarest credential in this search, and the one that most reduces risk. Four people in the Carolinas have put artwork on official pro team product and seen it sell.

9,613Charlotte now
Raleigh native

Mike Jones

4 pro teams

@mikejonesnc · 9,613 Instagram · no TikTok

The most decorated sports-merch designer in the Carolinas, and he has already designed a professional soccer scarf. Grew up in Apex, five miles from the stadium, and has said publicly that working with hometown teams was the goal.

  • Also: national campaigns with Champs Sports, Complex and Foot Locker. Mentored by Victor Lytvinenko of Raleigh Denim Workshop.
  • The trade-off: under 10K followers, and he is in Charlotte now, about 2.5 hours away. His products sell out anyway.
The 2016 Durham Bulls DURM Night uniform designed by Runaway: royal jersey with the DURM bull wordmark, matching caps and striped socks
6,700Durham
~20 mi

Gabriel Eng-Goetz

Owner connectionCan produce

@gabegets · 6,700 Instagram · gabegets.com

The only person on this list who can design the thing and manufacture it. His follower count badly understates him: he built DURM into Durham's defining streetwear brand over seven years and 54 collections.

  • Opening DURM Studio this summer at 704 Rigsbee Ave with in-house screen printing, sewing and embroidery, explicitly offering custom merchandise production. He shares 5% of profits with the Durham Public Schools Foundation.
  • Precedent worth copying: all 37 game-worn DURM Night jerseys were auctioned for the Durham Bulls Youth Athletic League.
Chelsea Amato wearing the Carolina Hurricanes Pride jersey she designed, with the hurricane warning crest filled with embroidered flowers
1,704Durham
~15 mi

Chelsea Amato

QueerTwo centres

@___chelsea.rose___ 1,704 · @chelseamato 1,658 · chelseaamato.com

The strategically correct name, and the one whose reach is the problem. She designed the Carolina Hurricanes' first-ever Pride jersey in 2024. In her words to the NHL: "The opportunity to meld queerness and sports sounded right up my alley."

  • Identity: queer, they/she, stated in her own words on her Queer Design Club profile: "To be queer is to be both resistant and resilient. I view design through that lens."
  • Also: Creative Director at Fullsteam Brewery (labels and tees), an Equality NC tee, and prior design work for the Met, MoMA and the New Museum.
  • The honest weakness: roughly 1,700 followers across two overlapping accounts. She does not clear a reach bar on her own. Pair her with the club's channels, which is how the Hurricanes jersey worked.
8,041Raleigh
~10 mi

Sean Kernick

Town of Cary

@seanorock · 8,041 Instagram · seanorock.com

Nobody else combines this much Triangle sport with this much Town of Cary. Visit Raleigh calls him "perhaps the most prolific mural painter in the Raleigh area."

  • Commercial: AC Hotels, Hyatt House, Cisco, Gensler, Crabtree Valley Mall, and touring Exhibition Hub shows in Chicago, Seattle, Phoenix and LA.
  • Gap: murals and walls, no apparel or product licensing found. A garment would be a new format for him.
Tier 2

Verified LGBTQ+ artists, ranked by reach

Identity here is only stated where the artist said it in their own words, or a credible third party did. The pattern worth knowing before you read: in this market, reach and verified queer identity barely overlap.

15KDurham
~15 mi

Gemynii

QueerSells shirts

@gemynii · 15K Instagram · gemynii.com

The highest verified-queer following in the Triangle. Bold abstract portraits centring Black femmes, plus a DJ and curatorial practice. Her own bio describes the work as seen "through the lense of a fat black queer femme."

  • Identity: self-stated on her own site.
  • Already sells apparel: "PAY BLACK FEMMES" shirts and prints through her own shop, so the licensing conversation is not new to her.
  • Credentials: Durham Art Guild artist in residence 2018, first place in the 63rd DAG juried exhibition, and joined Apple for a "She Create" event in New York.
13KDurham
~15 mi

Iris Gottlieb

QueerLicenses nationally

@irisgottlieb · 13K Instagram · irisgottlieb.com

The most brand-fluent queer artist in the market, by a distance. Author-illustrator of Seeing Gender and Seeing Science. If the club wants someone who already knows how a licensing deal works, this is the one.

  • Identity: her own words, "my queerness" and "as a queer female in the science world." Her publisher's jacket copy calls her a queer author and artist.
  • Client list: Dr. Martens, Ford, Sephora, Google, MTV, TikTok, the New York Times, National Geographic, the Smithsonian, Chronicle Books, Penguin Random House.
10KHillsborough
~30 mi

Ayden Love

QueerAvailable now

@the_tinyfire · 10K Instagram · thetinyfire.com

The best combination of real reach and verified queer identity available locally. Fine-line botanical and ritual illustration, Southern-gothic symbolism. The linework would carry beautifully on a scarf.

  • Identity: their own Instagram bio reads "queer femme drawing on skin and making blasphemous art in bibles in NC."
  • Genuine licensing history: contributed to the Slow Holler queer Southern tarot deck, Queer Appalachia, the book Bible Belt Queers, band merch for Loamlands and Nana Grizol, and work for The Pinhook in Durham.
  • Explicitly available: their site states they are open to "commissions, tattoos, and collaborative projects."
  • No tie to any organisation on the club's list.
15KDurham
~15 mi

Tori Lydick

NonbinaryUnproven on product

@unbirthday.ink · 15K Instagram

Tied for the largest verified-LGBTQ+ following here. Kawaii and neo-traditional tattooing plus digital art, bright and bold, with a BFA in new media and design from UNCG behind it.

  • Identity, stated precisely: their own site says "Hi, I'm Tori! (They/them)." They are publicly nonbinary by their own pronouns. They do not use the words queer or trans, so neither do we.
  • The gap: no apparel or licensing history at all. Real reach and real design training, entirely unproven on product.
  • No organisational alignment found.
2,772Durham
~15 mi

Wutang McDougal

QueerWrapped a bus

@wutangmcdougal · 2,772 Instagram

Illustration and graphic design in flat, figure-forward 1980s colour. Their own bio reads "BLACK queer art activist."

  • Identity, own words: "My first Pride was in 2018, and also the year I really explored my queerness. I also wanted to show representation of pride in Black queerness, Trans community and queer love."
  • Also: illustration for Will Smith's book launch, and logo design for Pop Box Gallery.
965Hillsborough
~30 mi

Freddie Bell

Queer and trans

@fartworks · 965 Instagram · freddiebellart.com

Bold, flat, pattern-driven abstraction built from grids, cones and repeated shape. Of everyone here, this is the work that would translate most directly onto fabric.

  • Identity, own artist statement: "My identity as a queer and transgender person informs how I see and move through the world and is a fundamental influence in all my work."
  • Under 1,000 followers. A design and story pick, not a reach pick.
Tier 3

The biggest followings, and what each one costs you

If reach genuinely is the priority, these are the numbers. Every one involves a trade: distance, no product history, or no connection to anything the club touches.

94KGreensboro
~70 mi

JEKS ONE

Biggest in NC

@jeks_nc · 94K Instagram · jeksone.com

By far the largest audience of any artist in North Carolina. Hyper-realistic aerosol portrait murals, self-taught graffiti writer since the late nineties, work across the US, Canada, Colombia and Croatia.

  • Brand fluent: contract artist for Monster Energy, plus Spotify, Pabst Blue Ribbon, Warner Media and Bleacher Report. He understands sponsor relationships.
  • No team work, no product lines, and nothing connecting him to the club's partners.
  • Worth knowing before a reach-led pitch: he has publicly criticised social-metric-driven creative culture, saying "likes do not equal success." Lead with the work, not the numbers.
42KRaleigh
~10 mi

Jason Craighead

Owner's collection

@jasoncraighead · 42K Instagram

The largest following of any artist actually based in the Triangle, and it is not close. Large-scale gestural abstraction in acrylic, graphite, oil pastel and torn paper.

  • Institutional standing: solo show at CAM Raleigh, solo at Artspace through February 2026, gallery representation in Denver and Finland.
  • The catch: no apparel, no licensing, no product work of any kind. A Courage collab would be his first. High reach and high prestige, entirely unproven on merchandise.
76KCharlotte
~145 mi

Windy O'Connor

Already sells scarves

@windyoconnorofficial 76K · @shopwindyoconnor 33K

The only artist in the state who has already solved manufacturing, licensing and direct-to-consumer. She sells large silk scarves today, alongside apparel, wallpaper, pillows and prints, from her own storefront at Camp North End.

  • If the product is a scarf, her operation is the most turnkey in North Carolina. Interior design degree; featured in House Beautiful and Southern Accents; exhibits at High Point Market.
  • Three gaps: 145 miles away, no sports history at all, and a decorative-feminine aesthetic rather than a sporting one.
13KRaleigh
~10 mi

Taylor White

Already your clientIdentity unverified

@taylorwhitestudio · 13K Instagram · taylorwhite.art

The safest, best-evidenced pick in the Triangle. Second-largest local following, a working relationship with the club already, and an existing body of women's soccer work.

  • Identity not verified. If this is framed as an LGBTQ+ artist programme, that is a question to ask her directly rather than assume. She belongs on the list either way.
  • Format gap: her commercial history is murals and brand activations, not licensed product.
The bonus you asked about

Who is already connected to something you touch

Ranked by how direct the connection is. Two of these run through your own ownership group.

ArtistReachThe connectionHow direct
Taylor White13KLists the NC Courage as a client; commissioned by you in 2023 at the jersey launch with Merz Aesthetics; painted the 2019 women's soccer mural featuring Courage playersThe club itself
Gabriel Eng-Goetz6,700Designed Durham Bulls on-field uniforms three seasons. Capitol Broadcasting owns the Bulls and co-owns the Courage, and published its own feature on himYour ownership group
Jason Craighead42KWork held in Capitol Broadcasting's permanent collection; City of Raleigh collection; Raleigh Arts Commission memberYour ownership group
Chelsea Amato1,704Ongoing client of the LGBTQ Center of Durham; her Edge of Urge Pride shirt benefited the LGBT Center of Raleigh, the org you are fundraising for right nowTwo partner orgs
Sean Kernick8,041Town of Cary: Koka Booth Amphitheatre 25th anniversary mural, downtown Cary "All Aboard!" with Cary Visual Art, Cary High School. Your stadium is a Town of Cary facilityYour venue's owner
Iris Gottlieb13K"Queer Leaders of Chapel Hill" Chapel Hill Transit bus wrap, 2024Regional public art
Kelly Schrader4,106Founded Pop-Swap, a queer market sponsored by the LGBTQ Center of Durham; Community Arts Coordinator at the United Arts Council of Raleigh and Wake County; shirt design for their advocacy campaign; Dix Park map; Chapel Hill TransitPartner org, and an institution
Freddie Bell965Murals at the North Carolina Museum of Art, Durham and Chapel HillRegional institutions
Proof

What this looks like when it works

Nike's exclusivity covers the on-field kit only. Tees, hoodies, scarves, headwear and accessories are open, and your store already sells non-Nike collab product.

Close crop of the Carolina Hurricanes Pride jersey crest: the hurricane warning flag filled with embroidered violets, roses and carnations
The crest Chelsea Amato drew for the Carolina Hurricanes' first Pride jersey, 2024, with proceeds to the LGBTQ Center of Durham. A queer Durham artist, on official product, for a team eighteen miles from your stadium. Photograph: NHL.
ClubArtistWhat happened
Carolina HurricanesMike Jones, 2024Black Excellence jersey. Tees sold out in 32 minutes. Proceeds to Durham Success Summit
Carolina HurricanesChelsea Amato, 2024First Pride jersey. Their VP of Marketing: "It was important that we partnered with a local artist that could authentically tell their story as a member of the community"
Durham BullsGabriel Eng-Goetz, 2016-18Actual on-field uniforms, three seasons. All 37 game-worn jerseys auctioned for the Durham Bulls Youth Athletic League
Washington SpiritDomo Wells, 2024 onwardMade her Creative Director rather than doing a one-off. Result: NWSL Club Retail MVP, in-venue sales up 12.4%, and she now designs for all 16 clubs
Kansas City CurrentJade Nico, 2026"Play With Pride" artist series with a queer local artist, proceeds via United Way of Greater Kansas City. You already partner with United Way of North Carolina
San Diego WaveSew Loka, 2025Local-maker capsule sold online and in the team store, plus a one-off jacket auctioned for a community partner. Launched at the artist's own shop
San Jose SharksOpen call, 2026-27$5,000 flat fee covering jerseys, merch, digital and gameday. The only publicly disclosed artist fee in North American pro sports
If they say yes

What it costs, and when it has to start

There is no published rate card for artist commissions in pro sports, so this is built bottom-up from creative-industry rates rather than benchmarked against a disclosed comparable. That is worth telling the club plainly: they are not negotiating against a market price.

LineRangeNote
Artist design fee, 1 to 3 designs$2,500 to $7,500Anchored to the Sharks' disclosed $5,000
Or a royalty instead5 to 10% of wholesaleSpecify the base. 5% of retail pays roughly double 5% of wholesale
Sample plus a 50 to 100 unit first run$300 to $900Or print on demand at $9 to $14 a shirt to test demand first
Product photography$700 to $1,500Small shoot
Matchday appearance$500 to $1,500
Contract review$300 to $1,200The AIGA standard agreement keeps this at the low end
One collaboration, all in$4,800 to $13,600Excluding bulk inventory
A three-artist season series$12,000 to $30,000Photography and legal shared across the three

The timeline is the binding constraint

The NWSL is reportedly planning its earliest season start in league history ahead of the 2027 World Cup, so this compresses rather than relaxes. Working backwards: define the programme and publish an open call in September and October 2026, shortlist and vet in November with any charity partner confirmed in writing, contract in December, design January to February 2027, samples and production in March, then drop across the season.

Three things we would tell them not to do. Do not run a fan design contest, which is spec work and AIGA has a formal position against it; use a paid open call instead. Do not name a community beneficiary before that organisation has countersigned, which is the mistake that generated an avoidable story for the Ottawa Senators in January. And do not buy a single design when the evidence says buy a relationship: the Washington Spirit's retail turnaround came from making their artist a creative director, not from a one-off.

Ruled out

Names we checked and will not put forward

Name collision, and an easy mistake to make

Taylor Anton White

72,000 followers and a name one word away from your incumbent. He is based in Richmond, Virginia, and is a different person entirely. Anyone searching "Taylor White artist" will hit him.

Relocated

TJ Mundy

Verified Black, trans and queer, with excellent branding work including the Town of Chapel Hill and Carrboro Juneteenth logo. Now based in Queens, New York. The Orange County Arts Commission directory still lists them in Efland; that listing is stale. Do not describe them as local.

Assumed queer, and they are not on the record

Kelly Schrader, Zac Bender, Max Dowdle, Antonio Alanís

All four surface in queer-adjacent contexts and none has stated an LGBTQ+ identity publicly. Schrader is the most consequential: they founded a queer market sponsored by the LGBTQ Center of Durham, run a Queer Art Club at the NC Museum of Art, use they/them, and have the strongest apparel résumé of anyone in this research. Two independent research passes still found no first-person statement. That is one email, not an assumption. Bender's public record points the other way, and Max Dowdle is described as half of a husband-and-wife team, where the queer content in their joint piece comes from Morrow Dowdle's poem.

Verified, but wrong medium

Debbie The Artist, Hema Gaia, stacey L. Kirby, Morrow Dowdle

All four are verified LGBTQ+ and locally significant. Debbie is primarily a jazz musician, Hema Gaia works in installation and performance, Kirby is a performance artist despite an ArtPrize grand prize, and Morrow Dowdle is a poet rather than a visual artist. None has a 2D body of work that would carry onto a garment.

A gap we could not close

Three queer-artist rosters that are not online

The highest-value lists in this search are unpublished: "bell. a zine, Queer Art with a Southern Heart" from the LGBTQ Center of Durham (2019 and 2021), The Carrack's 2014 "Southerners: Queer Identified Artists" show, and Pleiades' 2019 "Queer Lens". Each would be dense with exactly the right people. The Carrack and Pleiades have both closed. One email to the LGBTQ Center of Durham likely recovers the first.

How this was built

Every follower count on this page was read at source on August 5, 2026, not taken from a directory or an agent's summary. Instagram rounds above 10,000 and reports exact figures below it, which is why some numbers are precise and some are not. Where a count could not be retrieved it is left out rather than estimated.

Identity is only stated where the artist said it themselves or a credible third party did, and the source is named on the card. Pronouns alone are not treated as proof, subject matter is not treated as proof, and showing at a Pride event is not treated as proof. Four artists who could easily have been assumed queer are listed in the ruled-out section for exactly that reason.

TikTok is a non-factor for this cohort. Taylor White, Gabriel Eng-Goetz, Mike Jones and Windy O'Connor have no TikTok account at all; the rest are under 2,000. If TikTok reach matters, no Triangle artist delivers it and that would need a different kind of partner.

One thing to ask internally before pitching. The club's 2023 announcement was headlined "Courage announce local artist series," which suggests Taylor White's commission opened a series rather than standing alone. We could not retrieve the article body or find a public record of a second artist. Worth confirming whether the series continued and whether she holds any right of first refusal.

Companion document. Whoever draws the artwork, somebody has to print it. The LGBTQ+ apparel and merch partner roster covers the production side: 27 businesses within 100 miles, including the only NGLCC-certified LGBTQ+-owned apparel company in the Triangle.