NC Courage × The Gaygency · 2027 Merch Partnership · The production side
This page answers who makes the merchandise. If you are looking for the artist whose work goes on it, start with the local artist roster instead, then come back here for production.
Across six Triangle LGBTQ+ organizations and four years of published sponsor lists, not one has an apparel, clothing or print company as a sponsor. The Courage's own partner roster has no apparel brand at any tier either. This is the shortlist of who could fill it, ranked by how close they are to the pitch and how well their ownership stands up to checking.
We went looking for a queer-owned apparel label in the Triangle to hand a Courage collection to. There isn't one at the scale this needs. We searched both North Carolina LGBT+ chambers, three Pride vendor rosters, four tourism directories and two LGBTQ+ center listings. The Triangle has exactly one verifiable queer-owned apparel brand, Smallest Dad Studio in Durham, and it is one person hand-printing to order.
What the Triangle does have is better for a first deal: a certified LGBTQ+-owned production shop 18 miles from the stadium, a queer designer in Durham who already drew a Pride jersey for the Carolina Hurricanes, and a factory in Burlington that already supplies the USL. The answer is a package, not a signature.
One more thing worth knowing before any pitch. The club has run this play before. In 2022 North Carolina FC and the Courage partnered with the LGBT Center of Raleigh, the Harmony chamber and Athlete Ally on a Pride festival at WakeMed Soccer Park built around local LGBTQ+ businesses and artists, with Pride merchandise benefitting local LGBTQ+ organizations. The template exists. It has not been used for apparel.
And there is an open lane nobody in this research has claimed. Of every apparel business we looked at, across North Carolina and beyond, not one publishes a stated donation percentage to a named LGBTQ+ organization. A Courage collection that does would be the first.
No single business within 100 miles has both the queer ownership credentials and the production scale. Four partners, assembled, give the club all of it.
Durham. Queer, and drew the Hurricanes' first Pride jersey with proceeds to the LGBTQ Center of Durham.
18 miles. The only NGLCC-certified LGBTQ+-owned apparel company in the Triangle. No minimums.
Raleigh. Queer-owned Southern brand, hand-printed, already vends at Out! Raleigh Pride.
The club already sends them $5 per ticket through August 26. The relationship is live.
These three clear both bars the club asked about: ownership that stands up to third-party checking, and a documented working relationship with an organization the Courage already supports or sponsors.

bigfrog.com/raleigh-north · @bigfrograleigh · 616 Instagram
The strongest single find in this research. Co-founders Keat and Kyle Perkins hold NGLCC certification as an LGBT Business Enterprise, the national body's exclusive credential, which requires majority LGBT ownership, documentation and a site visit. Kyle Perkins, on the record: "As store owners, we are honored to embody a vital aspect of the LGBT spectrum."


designedbyrusty.com · @monkeyfansraleighofficial · 676 Instagram
The authentic local queer voice the Triangle otherwise lacks, and the warmest introduction available. Their own site: "Designed by Rusty is a queer-owned Southern brand rooted in bold ideas, big feelings, and saying the quiet part out loud." Tees, hats, socks and drinkware, printed in Raleigh across 155 products.

6739 Falls of Neuse Rd, Raleigh · 919-670-1400 · owner Allan Geller
A second LGBTQ+-owned printer within twenty minutes of the stadium, on the same road as Big Frog. Worth a call, but call before you count on it.
Real businesses with real apparel, whose ownership we could trace to the owner's own public words or a credible third party. Ranked by distance from WakeMed Soccer Park.


themamaednaproject.com · @themamaednaproject · 1,122 Instagram
The closest business on this list to the pitch, by a wide margin, and the only one that shares the stadium's zip code. A nonprofit thrift shop whose proceeds fund food assistance and cancer support across the Triangle.


shopatrumors.com · @rumors.preloved · 38.2K Instagram
By far the largest local audience in this report, roughly thirty times the next Triangle business. Buy-sell-trade curated secondhand across three stores, with tees and dresses in the $12 to $50 range.


smallestdadstudio.com · @smallestdadstudio · 5,290 Instagram
The only verifiable queer-owned apparel brand in the Triangle. Bailey Kennedy hand screen-prints graphic tees at $25 and crops and raglans at $30, including an explicitly sapphic line and North Carolina designs.


queercomestrouble.etsy.com · @queercomestrouble · 396 Instagram
Sunny Spillane holds an apparel design degree and builds one-of-a-kind garments from thrifted and vintage material using improvisational patchwork. The obvious use is an upcycling capsule: retired Courage kit reconstructed into a handful of one-off pieces for a Pride match auction.


trashyqweenz.com · @trashyqweenz · 3.5M TikTok · @gregory_mason · 1.8M Instagram
The largest reach available anywhere in this research, and it belongs to someone an hour from the stadium who already founded his town's Pride. Greg Mason is on the club's existing influencer roster; this is the merch half of the same relationship.

up4drea.com · X @up4drea2 · 1,970 followers
The only verified LGBTQ+-owned apparel business anywhere in the eastern and southern corridor, across eleven counties. Curated vintage built around a 29-foot wall of t-shirts. Their own words: "We are lesbian owned and operated by 3 LOCAL women."


Fully bespoke suiting from $999, and something no other business in this research offers: a dedicated gender-affirming clothing service built for transgender, non-binary and gender non-conforming clients, with garments constructed to accommodate binders and prosthetics and no binary sizing charts.
Queer creatives who put the artwork on the garment. None of them manufacture, and none of them need to. Every precedent that has worked in this market pairs a queer designer with a separate printer.


The closest thing to a proven deliverable in North Carolina. Amato designed the Carolina Hurricanes' first-ever Pride jersey in 2024, with proceeds going to the LGBTQ Center of Durham. The Canes' VP of Marketing framed the choice in exactly the terms the Courage would use: "It was important that we partnered with a local artist that could authentically tell their story as a member of the community."


Not a cold pitch. A co-branded "Football Loves You" NC Courage tee is on sale right now as part of the 2026 Pride line. The 2027 upgrade is turning a league-level product into something genuinely rooted in the Triangle.
These are the businesses that can actually make things at scale. We could not verify LGBTQ+ ownership for any of them, and we have not implied it. Several are woman-owned or Black-owned, and several have a documented relationship with an organization the Courage supports.


Gabriel Eng-Goetz and Michael Brannon · opening summer 2026, next to Surf Club and DSSOLVR
The most interesting thing to happen to Triangle apparel this year, and the timing is unusual. Eng-Goetz founded Runaway, the Durham streetwear label that designed the Durham Bulls' actual on-field uniforms for three seasons, described at the time as the first Bulls uniform created by a company outside the sports industry. Runaway closed in 2019. He is reopening now.

wearebaysix.com · @wearebaysix · 2,272 Instagram
The single most useful overlap finding in this research. BaySix built and runs the official Stonewall Sports Raleigh merch store, launched September 2025. Stonewall holds section 310 at the Courage's August 26 Pride Match.


houseofswankclothing.com · @houseofswank · 10.6K Instagram
The best activation idea in this report belongs to them. House of Swank runs a live screen-printing service for festivals and events: they bring presses on site and print in front of a crowd. A print-your-own-shirt station at a Courage match is a merch drop and a fan experience in one.


The only producer we found that genuinely solves merch that fits women and plus sizes. Sizes XS to 4XL as standard, with custom and tailored fits at no additional charge. For a women's club selling to a women's audience, that is a real differentiator and not a marketing line.


fullypromoted.com/nraleigh-nc · @fullypromotednorthraleighnc · 242 Instagram
Included for one specific reason: they produced the custom race tees for the Run For Love 5K, the June 2026 race whose proceeds go to Raleigh Pride and the LGBT Center of Raleigh, with over 1,000 runners.


Facebook @stitchedbytempa
A Wake Forest screen printing and embroidery studio that showed up where it counts: on the Out! Raleigh Pride 2026 vendor map. Small, local, and already choosing to be in the room.


otsports.com · @otsports · 3,379 Instagram
If the club ever wants an authentic made-in-North-Carolina jersey or theme kit rather than a decorated blank, this is the only business within 100 miles that can do it. A 40,000 square foot factory that designs, cuts, sublimates and sews professional kit under one roof.

tsdesigns.com · solidstate.clothing
The best supply-chain story available to this club. Their "Cotton of the Carolinas" line grows the cotton on a named North Carolina farm, then spins, knits, sews, prints and dyes it inside a 250-mile radius. Every shirt carries a QR code that traces it back to the field it grew in.

harrissandcov.com · surratthosiery.com
Match socks are the most overlooked merch category and North Carolina still makes them. Two mills within 85 miles, both family-run for generations, both able to take small orders.
The brief drew a 100-mile line. These five sit outside it and are named anyway, because each one solves something nobody inside the line does.


The turnkey option if scale matters more than proximity. 100% LGBTQ+-owned and NGLCC-certified, running branded merchandise programs, and an affiliate of Geiger, the largest family-owned promotional products distributor, which effectively removes any sourcing ceiling.


eastcoasttags.com · @eastcoasttags · 371.9K TikTok · 93.1K Instagram
The only business in North Carolina that both proves LGBTQ+ ownership and can physically manufacture co-branded garments. Their whole product thesis is "Colorless Pride Apparel," tattoo-flash designs with no rainbow, made so people can signal support without becoming a target. Owner Michelle Frost puts it directly: big retailers "consistently let us down with the most pandering apparel during pride. We deserve better. So I made better." For a Southern market that is a smart creative position, and it happens to be the largest owned audience in this entire report.


blackmoonink.co · @blackmoonink.screenprinting · 570 Instagram
Their own homepage says it plainly: "Local, Woman, and Queer Owned Screen Printing Shop." Founded in 2026 by the two long-time managers of Lightning Bolt Ink, inheriting eleven years of equipment, screens and client files at the same address.


emoteavl.com · @emoteavl · 13.4K Instagram
The best-verified trans ownership in the state and the strongest giving record we found anywhere. Their own FAQ: "EMOTE is trans-owned & operated queer art & secondhand shop established in 2021." Founder Bobby Shoe.

happyimpulse.com · @happyimpulse
Stickers, pins, buttons and small merch rather than garments, which makes them a giveaway or concourse partner rather than a capsule maker. Owners Roberta and Cheryl describe the business as queer-owned and women-owned on their own site.


The proof that this category is normal now rather than experimental, and the fallback if no local brand materialises. A queer-owned apparel brand co-founded by Erin McLeod, a former Orlando Pride goalkeeper, that currently holds official licensing with the PWHL, the WNBA and Canada's Northern Super League.


queerencia.co · @queerencia.co · 3,487 Instagram
Named here because of a specific overlap: they run a dedicated ordering page for Stonewall Sports team shirts, and Stonewall Sports Raleigh holds a section at the Courage's Pride Match.
Not vendors. Each of these is one relationship that opens many, and two of them hold lists of screened LGBTQ+-owned businesses that exist nowhere on the public web.
Morrisville · 6 miles from the stadium
The Triangle's own NGLCC affiliate. We opened their member directory: 24 company members, and not one apparel, printing, embroidery or textile business among them. That is the honest answer to the question everyone assumes a chamber can solve. Its value here is people, not a supplier list: Rusty Sutton sits on the board, and Mama Edna's is a member.
Note before reaching out: Harmony publishes no email address and says so plainly, because the board is volunteer and rotates. Contact is by social message only, at @nclgbtchamber. The club has standing to ask; Harmony was a Courage and NCFC Pride partner in 2022.
Downtown Cary Park · 2.5 miles
Queer-run, in the club's own town, 45 to 50 hand-picked vendors per market, nine years running. They created the Alphabet Soup Pride Market at Downtown Cary Park, now in its third year, so a fourth edition lands inside the 2027 season.
Remaining 2026 markets: August 21, September 18, October 16, November 20 and December 18. Fall vendor applications are open now.
Fayetteville Street, Raleigh · 12 miles
Run by the LGBT Center of Raleigh, now in its 14th year with 250+ vendors. The Courage is already a Gold Sponsor. The 2026 vendor map is where three of the businesses on this page were found.
The 15th edition falls in late June 2027. Vendor applications historically open around March and close in early May, so the window to be on the map is spring 2027.
LeBauer Park, Greensboro · 78 miles
The largest Pride in the region: 85,000 attendees and roughly 300 vendors in 2025, with the 20th anniversary edition on September 12, 2026. Their vendor application asks applicants directly whether the business is LGBTQ-owned.
That screened list does not exist online and is worth more than further searching. Vendors: kendall@impaqtgso.org.
Fenton, Cary · 4 miles
Runs the Fenton Maker's Market, and here is the useful part: Fenton is the club's own recommended match-day parking hub, with the March to the Match shuttle running from it. The club's existing fan route already passes a recurring local-maker market.
Next Fenton dates: October 17 and a December 20 holiday market. Spring vendor applications open in January.
Durham · 25 miles
A free, no-fee LGBTQ+ league that plays soccer on Monday evenings and runs on shared reversible jerseys funded by donations. They have no sponsors at all and are openly exploring sponsorship with local businesses.
The most natural community story a soccer club could tell, and the cheapest. A kit sponsorship here would be the first they have ever had.
Statewide network · HQ Morganton
A member-governed network of values-aligned North Carolina textile manufacturers. They deliberately do not publish a member list. Instead they take a project brief and match it to the right member on capability, minimum order and machinery.
Submit the capsule as a brief. More reliable than cold-calling mills, though most members sit west of the 100-mile line.
Sanford · 35 miles
The closest Pride organisation to Cary outside the Triangle itself, and the best goodwill per dollar in this entire research. Their sponsorship tiers run $100 to $500, and their own page says they currently have no corporate sponsors at all.
A club at this level becoming a small-town Pride's first corporate backer is a better story than most five-figure activations buy.
Durham · 25 miles
They already sell their own $25 shirt line, and they were the beneficiary of the Hurricanes' Pride jersey. A co-brand here routes proceeds straight to a named North Carolina LGBTQ+ nonprofit with no new structure needed.
Pride: Durham runs September 27 to October 3, 2026. Vendors: pridevendor@lgbtqcenterofdurham.org.
Two objections will come up: that the Nike deal blocks it, and that no club does this. Neither survives the record. Nike's exclusivity covers the on-field kit; the Courage store carries 641 products from 34 vendors, and Nike is 103 of them. The club also runs its own shop in-house on Shopify, with match-day retail handled by three club-run stands, so unlike clubs whose stores are operated by Fanatics, Legends or Rally House, there is no third-party concession to negotiate around.
| Who | Partner | When | What happened |
|---|---|---|---|
| Carolina Hurricanes | Chelsea Amato, Durham queer artist | 2024 | The club's first Pride jersey, designed by a local queer artist, with proceeds to the LGBTQ Center of Durham. The closest precedent to this brief, in this market. |
| Carolina Hurricanes | Cardinal Apparel, founded as Raleigh Screen Print | 2016 to now | A local screen printer became the official T-shirt provider of a Raleigh pro franchise and has held it for a decade. |
| NWSL, league-wide | Dead Dirt, an independent label | Jan 2026 | Knit jerseys for all 16 clubs including the Courage. Several clubs sold out within hours. This is the answer to "the league won't allow an independent brand." |
| Portland Thorns | Wildfang, queer-owned | 2018 | The template to copy almost verbatim. Five pieces designed with players and fans, 10% of proceeds to a player-chosen nonprofit, sold across three channels including Wildfang's own flagship, a joint launch event with players, and a standing discount for fans in Thorns gear that turned the shop into a year-round touchpoint. None of it disturbed the Nike relationship. |
| Peau De Loup, queer-owned | PWHL, WNBA, Northern Super League | 2022 to 2026 | A queer-owned brand holding official league licences across three women's leagues, with product in the Seattle Storm's team shop. Answers the question of whether this is allowed anywhere. |
| Seattle Storm | TomboyX, LGBTQ+-owned | 2019 | Co-branded Storm bras and underwear under the team's marks, in a category no incumbent licensee served. |
| Durham Bulls | Runaway, Durham streetwear | 2016 to 2018 | A Durham label designed the Bulls' actual on-field uniform for three seasons, called the first Bulls uniform made by a company outside the sports industry. Jerseys auctioned for the Durham Bulls Youth Athletic League, with a beer tie-in and a launch party. Its founder is reopening in Durham now. |
| Angel City FC | re—inc and Klarna | 2022 | Co-branded capsule with 10% to the Downtown Women's Center, matched by Klarna. Angel City routes 10% of every partner contribution to a community organization. |
| Bay FC | Marine Layer, then Oaklandish | 2024, 2026 | Two local-brand capsules in eighteen months. |
| Kansas City Current | Charlie Hustle, Made Mobb and three more | ongoing | Curates local brands inside the team store as standing practice. |
| Charlotte FC | 704 Shop, with Ally Financial underwriting | 2023 | The in-state licensing and funding template. The first time a local retailer was granted a licence to use the club's marks, with a corporate partner underwriting it and matching proceeds to the club's youth programme. The Panthers ran the same structure with Girl Tribe Co., printed in the partner's own Charlotte shop. |
| Charlotte FC | Carolinas LGBT+ Chamber | Aug 2026 | "Pride at the Pitch": pre-match social, discounted ticket, and a custom hat station with Pride add-ons. A North Carolina LGBTQ+ chamber already doing a pro-soccer merch activation, and the same chamber also partners with Carolina Ascent FC. |
| NC Courage and NCFC | LGBT Center of Raleigh, Harmony, Athlete Ally | 2022 | A Pride festival at WakeMed Soccer Park built around local LGBTQ+ businesses and artists, with Pride merchandise benefitting local LGBTQ+ organizations. The club has already run this play. |
| NC Courage | Taylor White, Raleigh muralist | 2023 | A commissioned 96 by 96 inch work displayed at the stadium all season. The club already does the local-artist commission. It has not extended it to apparel. |
A previous research pass on this account recommended a venue that had closed a year earlier. Every business on this page was checked for whether it is still trading in 2026. These did not survive that check, or did not survive the ownership check.
The apparel retailer closed for good on January 13, 2024 after an eight-year run, confirmed by the Fayetteville Observer and their own Instagram. It is still listed today in Fayetteville PRIDE's Rainbow Pages with its address and phone number. Anyone working from that directory will recommend a store that has been shut for two and a half years.
For eleven years this was the obvious answer: queer-owned, living-wage certified, in-house hand printing. It has sunset; their Instagram signed off in November 2025. It still appears as active on several queer-owned North Carolina lists. Route any interest to Black Moon Ink, which inherited the equipment and the address.
Spectrum's BBB profile states it is out of business and its domain is parked. Devolve appears on Stonewall Sports Raleigh's sponsor list and reads like an apparel company; the apparel shop is closed and the Glenwood Avenue address now operates as a live-music bar.
Holds a double booth at Out! Raleigh Pride and makes an annual Pride collection benefiting the LGBT Center of Raleigh, which is genuinely good. But the owner describes herself in press as "a longstanding ally of the LGBT community," so she belongs in the ally column. Separately: do not confuse her with the unrelated transgender author of the same name. Different people.
Queer and woman owned since 2022, twenty-two years in business, and it carries a real gender-expression apparel section. It is also an adult store, so a family-facing club mark does not belong on it. Their gender-expression buyer is a genuine subject-matter expert and worth a conversation that stays private.
Vends at Out! Raleigh Pride and reads as a Triangle business. It is based in Morehead, Kentucky, and travels the Pride circuit.
A Raleigh Pride pop-up roster pointed at four promising handles. All four resolved to clean negatives: @embroider_li is a one-of-one embroidery artist with no shop or wholesale channel, @kvl_vintageandreloved is curated vintage resale, @feign.and.fortune is queer, neurodivergent and woman owned but makes tabletop gaming dice, and @green.war was a misread handle whose real vendor makes pottery. Recorded here so nobody spends another afternoon on them.
Named as a top-five partner in our May 2026 partnership brief. It appears to be defunct: the site archive ends in May 2015 and it is absent from national queer running directories. Its function has been absorbed by the Stonewall Sports Raleigh run club. We are correcting our own file. Separately, supporters group AmbushNC looks dormant, with no posts since 2024 and no listing on the club's current supporters page.
In December 2025 and January 2026 the organization's executive director posted a comment dismissing transgender young people. Multiple Triangle businesses publicly cut ties and a petition drew more than 800 signatures. The Courage holds an expired listing in their directory. Worth knowing before any local-business partnership is routed through that organization.
pridedurham.ca is Durham Region, Ontario, not Durham, North Carolina, and it ranks high with plausible-looking 2026 market dates. SPESA's "Alphabet Soup Collective" is a coalition of eleven textile industry associations named for their acronyms, not an LGBTQ+ group, and it collides with Cary's genuinely queer Alphabet Soup Pride Market. Also out of state despite looking local: claytonpride.com is California, Henderson Pride Fest is Nevada, Downeast Pride is Maine, and NWA Pride is Fayetteville, Arkansas, which is easy to mistake for Fayetteville, North Carolina and would overstate the opportunity by 35,000 attendees.
TNT Printing in Nashville, North Carolina has the largest stated bulk capacity in the corridor, and also describes itself as faith-based, says every design undergoes prayerful consideration, and runs a Christian apparel retail line. Worth a direct conversation about fit before any Pride-adjacent brief goes over. Separately, on July 8, 2026 the Johnston County Board of Education voted to ban Pride flags from school buildings and ball fields, which is worth knowing before activating Pride-branded work in that county.
The rule on ownership. No business is described here as LGBTQ+-owned unless the owner said so publicly in their own words, or a credible third party confirmed it: NGLCC certification, a chamber directory, a named news source, or an official tourism LGBTQ-owned listing. Where a claim came only from an aggregator or an inference, it is marked "not verified" and left that way. Vending at a Pride market is not evidence of ownership, and neither is selling Pride merchandise.
The rule on closures. Every business was checked for 2026 trading activity through recent posts, recent reviews or news. Ten did not pass and are listed above rather than quietly dropped.
What we opened, and what stayed shut. We rendered Harmony's member directory: 24 company members, none of them in apparel, printing or textiles. We enumerated the Carolinas LGBT+ Chamber's directory too, where exactly one apparel or print member sits within 100 miles of Cary. Two things stayed shut. The NGLCC's supplier directory is not public at all, by design, since it is restricted to their corporate partners, so certification can only be confirmed one business at a time. And Facebook blocked extraction on every attempt, which matters because in smaller eastern North Carolina markets that is exactly where ownership claims live. Several "not verified" marks in the corridor therefore mean "not reachable with these tools," not "disproven."
Follower counts are given only where a number was actually seen, with August 5, 2026 as the check date. Instagram served login walls on several profiles, and those are left blank rather than estimated.
Distances are approximate driving estimates from WakeMed Soccer Park, Cary, based on published addresses. They were not measured with a routing service and should be treated as indicative.
What is honestly missing. There is no queer-owned sportswear, activewear or team-kit brand anywhere in North Carolina, and no North Carolina maker of binders, packing underwear or post-surgery recovery wear. Both categories were searched hard from multiple angles. Those garments reach North Carolina through out-of-state brands and nonprofit clothing closets, including free ones run by the LGBT Center of Raleigh and Wake Forest Pride.