One Crest. Every Color.
Every Fan.
Three flights ran between June 1 and July 6: the always-on LGBTQ+ fan list, the Pride weekend geo-fence at Out! Raleigh, and the July 4 match against the Seattle Reign. This page covers what each one delivered, with the creative that ran and the numbers behind it.
What the summer flights delivered
Every dollar this window went to the same job: finding the Triangle's LGBTQ+ fans, welcoming them into the stands, and keeping a direct line to them that the club owns. The three flights each carried a different part of that job.
Fan-list spend covers June 1 to July 6 across the club's original ad account and the new dedicated account. Reach is reported per flight below rather than summed here, because the same fan can be reached by more than one flight.
LGBTQ+ Fan List: June and July to date
The always-on signup campaign asks one thing: join the NC Courage LGBTQ+ list. Every signup is a fan who raised their hand by name and email, confirmed by a welcome email. These are certified LGBTQ+ fans the club can reach directly, forever, at no additional media cost.
Signups per day
Red bars mark Pride weekend (Jun 26 to 28), when the geo-fence flight ran alongside this one. Counts come from the signup database, not Meta estimates.
| Period | Invested | Fans added | Cost per fan | Impressions | Click-through rate |
|---|---|---|---|---|---|
| June | $504.22 | 100 | $5.04 | 20,578 | 4.19% |
| July 1 to 6 | $191.62 | 30 | $6.39 | 9,180 | 3.22% |
| Total | $695.84 | 130 | $5.35 | 29,758 | 3.89% |
On June 29 this campaign moved from the club's original ad account into a dedicated NC Courage account so agency spend bills separately, per the club's request. The signup form, the fan database, and the welcome emails carried over with no gap. June 29 was also the single biggest signup day of the flight, with 13 fans added.
The creative that ran
Three variants rotate continuously. Meta shifts budget toward whichever one is earning attention that week.
Mockups shown in feed format. Variant C also runs as a full-screen Story and Reel placement.
Pride weekend geo-fence: Out! Raleigh
While Out! Raleigh filled downtown, a reach flight put "Happy Pride, Raleigh, from NC Courage" in front of every fan Meta could find inside a two-mile fence around the festival, June 26 through Sunday evening the 28th. The job was presence: be visibly, publicly there for the community during its biggest weekend.
- Window
- Fri Jun 26, 12:50 PM to Sun Jun 28, 8 PM
- Who
- Fans at home or recently inside the fence, 18+
- Optimized for
- Unique reach
- Peak day
- Saturday Jun 27: 30,728 fans reached
Did it lift the database and retargeting?
Database: 12 fans joined the LGBTQ+ list during the fence window itself, in line with the always-on flight's normal pace. The clearest signal came the day after the fence came down: June 29 was the single biggest signup day of the entire flight, with 13 fans added. We read that as festival-weekend awareness converting once fans were back home, though we can't cleanly separate it from the account move that happened the same day.
Retargeting: the flight seeded the pools we retarget from. The 80 fans who engaged with the ad and the 23 new page followers flow into the club's engagement audiences, and this awareness flight is exactly the kind of warm-up that makes the always-on signup ads cheaper over time. The honest caveat: a reach flight's 55,585 fans are not individually retargetable on Meta unless they engaged, so the durable retargeting asset this summer is the certified fan list itself, which is now 130 strong and fully owned by the club.
The creative that ran
July 4 vs Seattle Reign: ticket push
A six-day flight, June 29 through match day, sending Triangle fans to the July 4 ticket offer. Budget was $600 with a hard stop at 2 PM on the Fourth.
Clicks and spend by day
The flight ramped June 29, held above 390 clicks a day through July 3, then auto-stopped at 2 PM on match day.
How each creative performed
| Creative | Invested | Fans reached | Ticket clicks | Click-through rate |
|---|---|---|---|---|
| A: Drummer | $209.81 | 35,677 | 629 | 1.48% |
| B: Huddle | $63.17 | 11,618 | 165 | 1.34% |
| C: Flag | $326.98 | 39,523 | 1,099 | 2.71% |
Meta's budget optimizer found the winner fast. The flag creative earned 58% of all ticket clicks at nearly double the click-through rate of the other two, so it received the majority of the budget. That is the system working as designed.
On ticket sales
Every click from this flight arrived at the ticket page tagged utm_campaign=ncc_july4_seattle_reign. Ticket sales complete inside the club's ticketing platform, which our ad account cannot see into, so we report clicks delivered rather than claiming sales. Your ticketing or web analytics team can filter July 1 to 4 orders by that tag to count exactly how many of the 1,893 clicks became buyers. If the club can place a tracking pixel on the ticket confirmation page, future flights can optimize toward purchases directly and report sales on this page. We would recommend that as the single highest-value upgrade before the next ticket push.
The creative that ran
- Ad delivery data pulled from the Meta Marketing API on July 6, 2026, covering both the club's original ad account and the dedicated NC Courage account that agency campaigns moved to on June 29.
- Fan signup counts come from the signup database that receives every lead form submission directly from Meta, which is the system of record. It counts 130 signups against Meta's attributed 126; the database also captures signups Meta does not attribute to a paid impression.
- "Certified" means the fan submitted the signup form with their name and email and received a confirmation email. The list belongs to NC Courage.
- Fan-list June figures combine $464.61 on the original account and $39.61 on the new account (June 29 to 30). July figures are the new account only.
- Ticket sales for the July 4 flight are not directly observable from the ad platform because purchase completes inside the club's ticketing system. All clicks carried the UTM tag noted in that section.
- The click-through-rate total row is impression-weighted across both accounts.