North Carolina Courage — Reports

Private campaign briefs and performance reports prepared by The Gaygency.

For your review

• July 25, July 31 & August 26 Pride Night Ad Campaigns — For Review 8 ads across 3 home games · Approve / Pass / Revise each · Pick the Aug 26 Club Courage Pride Night design direction

Strategy

• Local Artists for a 2027 Merch Collab — August 5, 2026 11 artists ranked by reach · 4 have designed for a pro sports team · who is already connected to an org you work with
• LGBTQ+ Apparel & Merch Partners Within 100 Miles — August 5, 2026 The production side: 27 businesses · 16 verified LGBTQ+-owned · 9 already connected to the club or a partner org
• Verified LGBTQ+ Influencer & Community Partner Roster — July 15, 2026 35 people & orgs · players, sports groups, creators, business owners & institutions · 7M+ combined reach
• Strategy Follow-Up — May 28, 2026 All approved events + first-pass influencer roster + 10 open decisions · For NC Courage approval

Campaign briefs

• LGBTQ+ Email Signup Campaign Brief — May 26, 2026 Meta Instant Lead Form · For NC Courage approval · Flight Jun 10 – Aug 26, 2026

Performance reports

• Summer 2026 Campaign Report — July 6, 2026 LGBTQ+ Fan List (Jun + Jul MTD) · Pride Weekend geo-fence at Out! Raleigh · July 4 vs Seattle Reign
• Meta Campaign Performance Snapshot — May 20, 2026 Belonging (Traffic) + TOF (Awareness) · Apr 29 – May 16, 2026